What do shoppers want? Beauty & Personal Care Trends 2025

Beauty & Personal Care is fiercely competitive. And consumer preferences are constantly evolving. To stay ahead, successful brands need to innovate with the latest ingredients and cutting-edge technologies. That means not just following trends but anticipating them.

The Dish Issue 1

Learn how IFF is pioneering enzyme solutions for ADW in our inaugural issue. Explore the innovative strategies and cutting-edge technologies that position us as industry leaders. Stay ahead with IFF.

Clean Insights Issue 4: A Year in Review

Our latest issue, ‘A Year in Review and a Look Ahead to the Future of Fabric Care,’ highlights the launch of Clean Insights, providing industry leaders with key consumer insights, trends, and Laundry Lens analysis to drive innovation and growth.

IFF Unveils OPTIMASH® Enzyme Solutions to Boost Corn Oil Recovery by 15 Percent

New data on OPTIMASH® F200 and OPTIMASH® AX highlights significant oil yield increase and low-carbon market potential

Three Global Trends Shaping the Grain Processing Industry

Clean Insights Issue 3: The Future of Laundry Appliances

Continuing our series on consumer trends, we’ll explore the future of laundry appliances - and what these advancements mean for fabric care leaders.

Why Natural Betaine is an Upcycled Powerhouse

Discover how upcycled ingredients are revolutionizing the beauty and personal care industry in our September feature in Personal Care Global Magazine.

IFF Launches Breakthrough Enzyme to Enhance the Taste and Efficiency of No- or Low- Alcohol Beverages

Is Biotech the Future of Clean Beauty?

Read our feature in Happi magazine, where we explore how our proprietary Designed Enzymatic Biopolymers (DEB) technology and its novel skin and hair conditioning biopolymer are prime examples of biotech's potential.

Extracting Every Drop featuring Jaclyn DeMartini

Reaching DCO production’s full potential entails the utilization of a variety of solutions throughout the production process, including biotechnology, chemical and mechanical means, explains Jaclyn DeMartini, lead scientist with IFF. Enzymes are one of the valuable allies for ethanol producers in their pursuit of higher oil yields.

Upcycled Beauty

Upcycled ingredients represent a powerful tool to reduce the environmental impact of products and tell an important sustainability story at the same time.

Clean Insights Issue 2: Laundry Trends in the Digital Age

Continuing our series on consumer trends, we explore forces shaping the fabric care market and transforming the way people approach laundry - today and in the future.

Clean Insights Issue 1: Consumer Trends in the Age of Disruption

In this first installment of our series, we delve into the key trends shaping the laundry care sector, today and in the future.

IFF Launches Sustainability Brewing Calculator To Unlock Savings And Reduce Environmental Impact

Breweries can transform the brewing process with faster decision-making on raw materials, optimizing their operational efficiency.

IFF Brewing: Maximize Potential When Brewing with Corn

Explore Local Crops with Master Brewers Around the World. This episode features Andrew Fratianni, Master Brewer and Lead Application Scientist at IFF. In this video, he shares how to maximize the potential when brewing with corn.

A Tale of Two Cities: Scaling Sustainability

Get an inside glimpse into the innovative manufacturing practices at two very different IFF facilities, showing how sustainability is not a one-size-fits-all endeavor.