Moisturization
Osmolytes help manage water balance and protect keratinocytes from hyperosmotic stress for long-term skin moisturization.
The Moisturizing Osmolyte
GENENCARE® OSMS BA is a natural betaine extracted from sugar beet and upcycled from a sugar production side stream. Natural betaine - a sustainably sourced bioactive - is an osmolyte that naturally occurs in plants and animals to protect them from hydric stress. GENENCARE® OSMS BA natural betaine provides moisturization, protection and sensory benefits in skin care, hair care and toiletries.
GENENCARE® OSMS BA is a natural betaine extracted from sugar beet and upcycled from a sugar production side stream. Natural betaine - a sustainably sourced bioactive - is an osmolyte that naturally occurs in plants and animals to protect them from hydric stress. GENENCARE® OSMS BA natural betaine provides moisturization, protection and sensory benefits in skin care, hair care and toiletries.
A natural moisturizer for the skin
Benefits of GENENCARE® OSMS BA natural betaine for skin
Strengthens skin barrier
Helps protects proteins and reinforces the tights junctions in the epidermis, for a reduction of the trans-epidermal water loss.
Improves sensory profile
Contributes to improving the sensory profile of formulation, for reduced stickiness and improved silky feeling. Also improves foam quality in rinsed-off formulas.
Mode of action
1. Stratum Corneum hydration
As a humectant, betaine captures water molecules on the surface.
2. Skin barrier strengthening
Betaine makes the tight junctions between keratinocytes stronger; increase skin barrier integrity and cohesion to limit water loss.
3. Keratinocytes protected from dehydration
Osmolyte strategy: under oxidative (UV) or thermal stress, keratinocytes synthesize specific osmolyte transporters on the membrane for an active intake of betaine, leading to an increased water intake and cell volume recovery.
TECHNICAL DATASHEET
INCI: Betaine
Appearance: Free flowing crystalline powder
Recommended use: 2 - 5%
Origin: Non-GMO sugar beet, responsibly sourced from Europe and upcycled from a sugar production side stream
Natural protection for hair
Benefits of GENENCARE® OSMS BA natural betaine for hair
Strengthening
Penetrates into the hair cortex to help improve tensile strength and reduce broken fibers and split ends.
Hair Conditioning
Deposits on hair surface to protect and repair damage sites for an improved wet and dry combability.
Frizz Control
Helps to reduce frizz in humid condition. It makes the hair easier to style and reduce friction damage.
Scalp Protection
Mitigates irritation of surfactants and helps reinforce skin barrier for a reduced water loss. A healthy scalp is key for a healthy-looking hair.
Mode of Action
1. Protects scalp
Mitigates irritation of surfactants and reinforces skin barrier.
2. Protects and repairs
By binding to damaged sites of hair
3. Deposits on hair surface
Hair surface deposition for improved wet and dry combing.
4. Penetrates into the hair cortex
Deep penetration into hair cortex to strengthen hair structure, limit broken fibers and split ends.
ARTICLE
Benefits of natural betaine for skin and haircare
Natural betaine is used in personal care as a moisturizing ingredient because of its humectant properties. Also known as an osmolyte, natural betaine can help manage water balance in skin and protect it from dehydration by osmosis.
Featured Formulations
Quartz Clear Conditioner
This water-based, silicone-free and transparent hair conditioner is formulated with a high content of natural origin ingredients to effectively detangle your locks. It rinses off easily and leaves hair easy to comb without weighing it down.
No Filter Moisturizing Lubricant
This smooth sensory moisturizing lubricant is designed to complement a woman's natural lubrication for uninterrupted pleasure and comfort. Whether you're experimenting with toys or a partner, the combination of GENENCARE® moisturizing actives and functional ingredient AURIST™ GHI makes this formula gentle on intimate areas and provide moisturization without the tack residue.
Sustainability Profile
GENENCARE® OSMS BA natural betaine is 100% natural according to ISO 16128 (NI=1) and carries the following certifications: Ecocert, Cosmos, NATRUE approved, and Upcycled Certified™ by the Upcycled Food Association.
NATRUE
Upcycled Certified™
ECOCERT COSMOS
Carbon Neutral*
*based on 2021 cradle-to-gate life cycle assessment
Upcycled Beauty
Upcycled ingredients like GENENCARE® help consumers do good while looking great.
Find out moreGENENCARE® OSMS Achieves World's First Certification for Upcycled Products and Ingredients
Find out moreHow this cosmetic ingredient became Upcycled Certified
As the world’s first certification for upcycled ingredients enters the beauty industry, Caroline Barry explores the steps IFF’s GENENCARE OSMS range went through to become Upcycled Certified.
Find out more