Moisturization
Osmolytes help manage water balance and protect keratinocytes from hyperosmotic stress for long-term skin moisturization.
Consumers demand more from their hair and skin care products than ever before. Not only do they expect to see results, they’re more likely to research product sustainability before purchasing. GENENCARE® OSMS BA is a betaine that delivers on both levels.
GENENCARE® OSMS BA is a sustainably sourced amino acid derivative naturally found in hair and skin. GENENCARE® OSMS BA is water soluble with multiple possible applications in skin care products, hair products, and cosmetics
Benefits of GENENCARE® OSMS BA for skin
Moisturization
Osmolytes help manage water balance and protect keratinocytes from hyperosmotic stress for long-term skin moisturization.
Strengthens skin barrier
Helps protects proteins and reinforces the tights junctions in the epidermis, for a reduction of the trans-epidermal water loss.
Improves sensory profile
Contributes to improving the sensory profile of formulation, for reduced stickiness and improved silky feeling. Also improves foam quality in rinsed-off formulas.
1. Stratum Corneum hydration
As a humectant, betaine captures water molecules on the surface.
2. Skin barrier strengthening
Betaine makes the tight junctions between keratinocytes stronger; increase skin barrier integrity and cohesion to limit water loss.
3. Keratinocytes protected from dehydration
Osmolyte strategy: under oxidative (UV) or thermal stress, keratinocytes synthesize specific osmolyte transporters on the membrane for an active intake of betaine, leading to an increased water intake and cell volume recovery.
Strengthening
Penetrates into the hair cortex to help improve tensile strength and reduce broken fibers and split ends.
Hair Conditioning
Deposits on hair surface to protect and repair damage sites for an improved wet and dry combability.
Frizz Control
Helps to reduce frizz in humid condition. It makes the hair easier to style and reduce friction damage.
Scalp Protection
Mitigates irritation of surfactants and helps reinforce skin barrier for a reduced water loss. A healthy scalp is key for a healthy-looking hair.
1. Protects scalp
Mitigates irritation of surfactants and reinforce skin barrier.
2. Protects and repairs
By binding to damaged sites of hair
3. Deposits on hair surface
Hair surface deposition for improved wet and dry combing.
4. Penetrates into the hair cortex
Deep penetration into hair cortex to strengthen hair structure, limit broken fibers and split ends.
Visit us at ULProspector.com for access to data sheets, product samples and additional product information in your region.
GENENCARE® OSMS BA is derived from non-GMO sugar beet, 100% naturally-sourced and upcycled from a sugar production side stream.
GENENCARE® OSMS BA carries the following certificates: Ecocert, Cosmos, NATRUE approved, KOSHER certified under the Circle-U, Halal, Upcycled Certified™ by the Upcycled Food Association.
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Upcycled Beauty
Upcycled ingredients like GENENCARE® help consumers do good while looking great.
Find out moreGENENCARE® OSMS Achieves World's First Certification for Upcycled Products and Ingredients
Find out moreHow this cosmetic ingredient became Upcycled Certified
As the world’s first certification for upcycled ingredients enters the beauty industry, Caroline Barry explores the steps IFF’s GENENCARE OSMS range went through to become Upcycled Certified.
Find out more