The moisturizing osmolyte

Consumers demand more from their hair and skin care products than ever before. Not only do they expect to see results, they’re more likely to research product sustainability before purchasing. GENENCARE® OSMS BA is a betaine that delivers on both levels.

GENENCARE® OSMS BA is a sustainably sourced amino acid derivative naturally found in hair and skin. GENENCARE® OSMS BA is water soluble with multiple possible applications in skin care products, hair products, and cosmetics

A natural moisturizer for the skin

Benefits of GENENCARE® OSMS BA for skin


Osmolytes help manage water balance and protect keratinocytes from hyperosmotic stress for long-term skin moisturization.

Strengthens skin barrier

Helps protects proteins and reinforces the tights junctions in the epidermis, for a reduction of the trans-epidermal water loss.

Improves sensory profile

Contributes to improving the sensory profile of formulation, for reduced stickiness and improved silky feeling. Also improves foam quality in rinsed-off formulas.

Mode of action

1. Stratum Corneum hydration
As a humectant, betaine captures water molecules on the surface.

2. Skin barrier strengthening
Betaine makes the tight junctions between keratinocytes stronger; increase skin barrier integrity and cohesion to limit water loss.

3. Keratinocytes protected from dehydration
Osmolyte strategy: under oxidative (UV) or thermal stress, keratinocytes synthesize specific osmolyte transporters on the membrane for an active intake of betaine, leading to an increased water intake and cell volume recovery.

Natural protection for hair


Penetrates into the hair cortex to help improve tensile strength and reduce broken fibers and split ends.

Hair Conditioning

Deposits on hair surface to protect and repair damage sites for an improved wet and dry combability.

Frizz Control

Helps to reduce frizz in humid condition. It makes the hair easier to style and reduce friction damage.

Scalp Protection

Mitigates irritation of surfactants and helps reinforce skin barrier for a reduced water loss. A healthy scalp is key for a healthy-looking hair.

Mode of Action

1. Protects scalp
Mitigates irritation of surfactants and reinforce skin barrier.

2. Protects and repairs
By binding to damaged sites of hair

3. Deposits on hair surface
Hair surface deposition for improved wet and dry combing.

4. Penetrates into the hair cortex
Deep penetration into hair cortex to strengthen hair structure, limit broken fibers and split ends.

Technical Data Sheets and Sample Requests

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Sustainability profiles

GENENCARE® OSMS BA is derived from non-GMO sugar beet, 100% naturally-sourced and upcycled from a sugar production side stream.

GENENCARE® OSMS BA carries the following certificates: Ecocert, Cosmos, NATRUE approved, KOSHER certified under the Circle-U, Halal, Upcycled Certified™ by the Upcycled Food Association.

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Upcycled Beauty

Upcycled ingredients like GENENCARE® help consumers do good while looking great.

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GENENCARE® OSMS Achieves World's First Certification for Upcycled Products and Ingredients

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How this cosmetic ingredient became Upcycled Certified

As the world’s first certification for upcycled ingredients enters the beauty industry, Caroline Barry explores the steps IFF’s GENENCARE OSMS range went through to become Upcycled Certified.

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