Moisturization: Osmolytes help manage water balance and protect keratinocytes from hyperosmotic stress for long-term skin moisturization.

Strengthens Skin Barrier: Helps protects proteins and reinforces the tights junctions in the epidermis, for a reduction of the trans-epidermal water loss.

Hair Strengthening: Penetrates into hair cortex and deposits on hair surface to help protect and repair damaged sites, improve tensile strength, and reduce broken fibers and split ends.

Frizz Control: Helps to reduce frizz in humid condition. It makes the hair easier to style and reduce friction damage.

Scalp Protection: Mitigates irritation of surfactants and helps reinforce skin barrier for a reduced water loss. A healthy scalp is key for a healthy-looking hair.

Contributes to improving the sensory profile of formulation, for reduced stickiness and improved silky feeling. Also improves foam quality in rinsed-off formulas.

This water-based, silicone-free hair serum contains high amount of natural origin ingredients. Features GENENCARE® OSMS BA to help protect and care for hair by reducing broken hair and split ends.

A minimalist, natural moisturizing serum that is lightweight with a silky touch. Contains GENENCARE® OSMS BA for moisturization and protection benefits.

This in-shower body lotion melts like a sorbet on contact with wet skin releasing nourishing oils to condition and hydrate skin. Contains skin conditioning biopolymer AURIST™ AGC and moisturizing osmolyte GENENCARE® OSMS BA for moisturized and soft skin immediately as you step out of the shower.