Consumers demand more from their hair and skin care products than ever before. Not only do they expect to see results, they’re more likely to research product sustainability before purchasing. GENENCARE® OSMS BA is a betaine that delivers on both levels.

GENENCARE® OSMS BA is a sustainably sourced amino acid derivative naturally found in hair and skin. GENENCARE® OSMS BA is water soluble with multiple possible applications in skin care products, hair products, and cosmetics

1. Stratum Corneum hydration
As a humectant, betaine captures water molecules on the surface.

2. Skin barrier strengthening
Betaine makes the tight junctions between keratinocytes stronger; increase skin barrier integrity and cohesion to limit water loss.

3. Keratinocytes protected from dehydration
Osmolyte strategy: under oxidative (UV) or thermal stress, keratinocytes synthesize specific osmolyte transporters on the membrane for an active intake of betaine, leading to an increased water intake and cell volume recovery.

1. Protects scalp
Mitigates irritation of surfactants and reinforce skin barrier.

2. Protects and repairs
By binding to damaged sites of hair

3. Deposits on hair surface
Hair surface deposition for improved wet and dry combing.

4. Penetrates into the hair cortex
Deep penetration into hair cortex to strengthen hair structure, limit broken fibers and split ends.