From nature to nurture.

Consumers today are more interested in the origin and natural credentials of their beauty products – but these products must also be effective and do what they claim on the package.​

Discover GENENCARE®, a range of natural active ingredients, such as osmolytes, developed to improve performance and enhance the consumer's experience over a range of skin, hair, and color cosmetic applications.

INCI: BETAINE
GENENCARE® OSMS BA​

Discover natural betaine for skin and hair care: GENENCARE® OSMS BA is a sustainably sourced bioactive extracted from a side stream of sugar production. Betaine is a natural osmolyte, part of the NMF, which helps balance water in skin and within the formulation, to provide moisturization, protection and sensory benefits. In haircare, it provides protection benefits.

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INCI: INOSITOL
GENENCARE® OSMS MI

GENENCARE® OSMS MI helps fight the signs of skin fatigue by improving skin elasticity and oxygenation. This active ingredient is a highly purified myo-inositol, natural osmolyte extracted from upcycled sugar production side stream.

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INCI: BETAINE
GENENCARE® OSMS CC

GENENCARE® OSMS CC is the micronized powder form of natural betaine. A moisturizing osmolyte for water free formulas, it helps strengthen the skin barrier and provides long term skin moisturization and sensory benefits. This ingredient is specially developed to be used in anhydrous (waterless) formulations such as solid cosmetics, dry shampoo, powder blends and make up.

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INCI: XYLITOL
GENENCARE® XL

The skin microbiome has recently emerged as a focus area for the beauty and personal care industry, shifting from a static view to a dynamic and complex ecosystem of microbes living on the skin. GENENCARE® XL is a prebiotic moisturizer of upcycled, sustainable origin, developed to support the skin microbiome profile.

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ARTICLE
UPCYCLED BEAUTY

Traditional sugar production yields a by-product with little use. The GENENCARE® OSMS actives range is upcycled from sugar beet molasses, a side stream of sugar production. With this circular process, we help extract maximum value from the planet’s limited resources.

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THE SCIENCE OF OSMOLYTES IN SKINCARE APPLICATIONS
Science of Osmolytes
Betaine and inositol are major osmolytes present in the epidermal layers of the skin.

These osmolytes occur naturally to play an active role in water regulation, and help to optimize skin health. When the skin is dry, keratinocytes respond by increasing production of osmolyte transporters on their cell membrane, which results in increased uptake of osmolytes. This increased uptake restores cell hydration. Skin exposure to UV-A or UV-B radiation triggers similar response from keratinocytes. We have tapped into this hidden power of nature with GENENCARE® OSMS, a range of skin bioactives to protect skin cells from osmotic stress, assist protein folding, and stabilize the native structure of proteins.

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These osmolytes occur naturally to play an active role in water regulation, and help to optimize skin health. When the skin is dry, keratinocytes respond by increasing production of osmolyte transporters on their cell membrane, which results in increased uptake of osmolytes. This increased uptake restores cell hydration. Skin exposure to UV-A or UV-B radiation triggers similar response from keratinocytes. We have tapped into this hidden power of nature with GENENCARE® OSMS, a range of skin bioactives to protect skin cells from osmotic stress, assist protein folding, and stabilize the native structure of proteins.

Latest GENENCARE® News & Insights

5 Beauty & Personal Care Trends to Watch in 2024

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Benefits of Natural Betaine For Skin and Hair Care

Natural betaine is used in personal care as a moisturizing ingredient because of its humectant properties (hydration-optimizing). Just as natural betaine can help strengthen the skin barrier on the face, it can help strengthen skin barrier integrity on the scalp and protect it from surfactant irritation.

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Upcycled, moisturising and skin-friendly xylitol

Piera Pericu explains what xylitol has to offer as a natural active with proven benefits for skin health.

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Whether you’re a formulation chemist, product developer or cosmetic engineer, our curated content library will have something for you. Sign up now for instant access to industry trends, insights, leading-edge research and more.

Ready to speak with our team? Contact us here.