GENENCARE® OSMS CC is the micronized powder form of natural betaine. Our betaine is a sustainably sourced bioactive, upcycled from a sugar production side stream. Betaine is an osmolyte naturally present in skin and helps protect cells from hydric stress. It helps strengthen the skin barrier and provides moisturization and sensory benefits. GENENCARE® OSMS CC helps provide lips moisturization and longer lasting lip color and shine.

1. Stratum Corneum hydration
As a humectant, betaine captures water molecules on the surface.

2. Skin barrier strengthening
Betaine makes the tight junctions between keratinocytes stronger; increase skin barrier integrity and cohesion to limit water loss.

3. Keratinocytes protected from dehydration
Osmolyte strategy: under oxidative (UV) or thermal stress, keratinocytes synthesize specific osmolyte transporters on the membrane for an active intake of betaine, leading to an increased water intake and cell volume recovery.