Clean Insights Issue 1: Consumer Trends in the Age of Disruption
In this first installment of our series, we delve into the key trends shaping the laundry care sector, today and in the future.
Find out moreissue 4:
A Year in Review and a Look Ahead to the Future of
Fabric Care
We launched Clean Insights earlier this year with the mission of empowering fabric care industry leaders with up-to-date consumer insights, trends, and our Laundry Lens insider’s analysis to drive their innovation and business growth.
Now, as 2024 comes to a close, it's a great moment to look back on the fabric care industry topics and advances that we've explored this year. This is also a chance to celebrate our expanding community of readers. Your engagement has made Clean Insights a go-to source for fabric care industry trends and developments.
Below is our take on the last 12 months, but we also want to hear from you. As we head into 2025, what do you think are your biggest opportunities and challenges?
A Global Community
With our readership spanning over 20 countries, including major audiences in the US, India, and the UK, Clean Insights truly reflects the dynamic global laundry care market. Our diverse range of readers, from R&D leads to business development experts, captures the full range of players in the laundry detergent value chain.
Growing Interest and Engagement
With each issue, Clean Insights has seen steady growth, more than doubling its audience in just the first three issues alone. Our readers were most interested in exploring the future of laundry appliances.
If you missed it, you could explore it here.
The Power of Snackable Content
We've found that our bite-sized, snackable content resonates with our busy readers.
Consumer Trends in the Age of Disruption
Consumer Trends in the Age of Disruption
We launched our first Clean Insights issue, offering fresh perspectives on consumer trends in this period of rapid change. We delved into topics such as the expanded view of health, consumers demand for more transparency from brands, and the desire for more sustainable choices in laundry care products.
Digital Trends and Consumer Behavior
In our second issue, we focused on the impact of digital trends on consumer behavior. With smart home devices and connected living becoming commonplace, consumers expect more convenience and personalization from their brands. We explored how this expectation is shaping the fabric care market, particularly with Generation Z leading the charge.
The Future of Laundry Appliances
Next, we explored the exciting future of laundry appliances. AI and digital connectivity are transforming the way we do laundry, with machines that can detect fabric type, soil level, and even blend custom detergents for each load. These innovations promise convenience, sustainability, and personalization. We also discussed how these advancements could affect product development, especially as they alter the dynamics of Sinner’s Circle - the interconnected factors determining cleaning effectiveness.
A Year in Review and Looking Ahead to 2025
Looking Ahead to 2025
In the coming year, we will continue to provide the latest trends and innovations in the fabric care industry, diving into important topics such as sustainability and how regulatory changes will impact your laundry care formulations.
In January, we’ll be turning our attention to advances in laundry detergent formats. As markets and consumer preferences evolve, so too do the products that serve them. In China, for example, there has been a rapid adoption of unit doses largely driven by the explosion of e-commerce. We also will examine the trend of waterless formats, such as laundry sheets and tiles and explore their challenges and opportunities.
As we look forward to 2025, we’d love to hear more about your perspectives on the laundry detergent industry.
To help us better understand your needs and interests, we’d like to know your opinions in the poll below.
Looking Ahead to 2025
A Year in Review
Thank you for taking the time to reflect on the past year with us and for helping shape the future of Clean Insights.
We re excited about what 2025 holds and we can t wait to continue this journey with you.
Don't miss out on future issues of Clean Insights.
Explore more Clean Insights:
Clean Insights Issue 2: Laundry Trends in the Digital Age
Continuing our series on consumer trends, we explore forces shaping the fabric care market and transforming the way people approach laundry - today and in the future.
Find out moreClean Insights Issue 3: The Future of Laundry Appliances
Continuing our series on consumer trends, we’ll explore the future of laundry appliances - and what these advancements mean for fabric care leaders.
Find out moreClean Insights Issue 4: A Year in Review
Our latest issue, ‘A Year in Review and a Look Ahead to the Future of Fabric Care,’ highlights the launch of Clean Insights, providing industry leaders with key consumer insights, trends, and Laundry Lens analysis to drive innovation and growth.
Find out more