Skin & Haircare
The Moisturizing Osmolyte

GENENCARE® OSMS BA natural betaine can help reinforce skin barrier for long-term moisturization. Its affinity with keratin helps strengthen hair and control frizz. GENENCARE® OSMS BA is a sustainably sourced bioactive extracted from sugar beet and upcycled from a sugar production side stream.

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GENENCARE® OSMS BA natural betaine can help reinforce skin barrier for long-term moisturization. Its affinity with keratin helps strengthen hair and control frizz. GENENCARE® OSMS BA is a sustainably sourced bioactive extracted from sugar beet and upcycled from a sugar production side stream.

Skincare, haircare and toiletries

GENENCARE® OSMS BA natural betaine provides moisturization, protection and sensory benefits.

Skincare

Moisturization: Osmolytes help manage water balance and protect keratinocytes from hyperosmotic stress for long-term skin moisturization.

Strengthens Skin Barrier: Helps protects proteins and reinforces the tights junctions in the epidermis, for a reduction of the trans-epidermal water loss.

Haircare

Hair Strengthening: Penetrates into hair cortex and deposits on hair surface to help protect and repair damaged sites, improve tensile strength, and reduce broken fibers and split ends.

Frizz Control: Helps to reduce frizz in humid condition. It makes the hair easier to style and reduce friction damage.

Scalp Protection: Mitigates irritation of surfactants and helps reinforce skin barrier for a reduced water loss. A healthy scalp is key for a healthy-looking hair.

Improves sensory profile

Contributes to improving the sensory profile of formulation, for reduced stickiness and improved silky feeling. Also improves foam quality in rinsed-off formulas.

TECHNICAL DATASHEET

INCI: Betaine (Chemically known as trimethylglycine)

Appearance: Free flowing crystalline powder

Recommended use: 2 - 5%

Origin: Non-GMO sugar beet sourced from Europe and upcycled from a sugar production side stream

Featured Formulations

Quartz Hair Serum

This water-based, silicone-free hair serum contains high amount of natural origin ingredients. Features GENENCARE® OSMS BA to help protect and care for hair by reducing broken hair and split ends.

 

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Silky Serum

A minimalist, natural moisturizing serum that is lightweight with a silky touch. Contains GENENCARE® OSMS BA for moisturization and protection benefits.

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Sorbet Body Lotion

This in-shower body lotion melts like a sorbet on contact with wet skin releasing nourishing oils to condition and hydrate skin. Contains skin conditioning biopolymer AURIST™ AGC and moisturizing osmolyte GENENCARE® OSMS BA for moisturized and soft skin immediately as you step out of the shower.

 

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Sustainability Profile

GENENCARE® OSMS BA natural betaine is 100% natural according to ISO 16128 (NI=1) and carries the following certifications: Ecocert, Cosmos, NATRUE approved, and Upcycled Certified™ by the Upcycled Food Association.

ARTICLE
Benefits of natural betaine for skin and haircare

Natural betaine is used in personal care as a moisturizing ingredient because of its humectant properties. Also known as an osmolyte, natural betaine can help manage water balance in skin and protect it from dehydration by osmosis.

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GENENCARE® OSMS BA​
Sample Request Form

Please use the form below to request for a GENENCARE® OSMS BA​ sample.

Please use the form below to request for a GENENCARE® OSMS BA​ sample.

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