Now in their 20s to mid-30s, millennials will soon become the largest living generation worldwide. Their time has come to couple up and settle down. And, as they tweet their way into a new stage of life, the digital natives of Gen Y are evaluating their purchases with new perspectives and priorities. The #IAmMillennial formulation collection addresses the evolving needs of the millennial generation. These six innovation products all contain natural osmolytes from our GENENCARE® range.
#IAmHome Naturally Silky Serum
A fragrance-free moisturizing serum for the ingredient-conscious millennial. The bio-based AURIST™ GHI natural guar gum provides a light texture to the serum, as well as a non-tacky silky touch while GENENCARE® OSMS BA natural betaine helps moisturize and protect the skin.
#IAmActive Cream Stick
A solid cream which gently melts upon application to deliver the right quantity wherever and whenever you need. This formula contains our GENENCARE® moisturizing and energizing osmolytes to keep your skin well hydrated and elastic. Reapply this fuss-free formula before working out for improved efficacy as skin temperature rises, and after shower to replenish lipids.
#IAmClean Natural Cleansing Foam
A gentle facial cleansing foam based on green mild surfactants blend. This formulation utilizes the innovative performance and visual aspects of gellan gum which contributes to the suspension of glitters while maintaining a liquid consistency with good foam dispensing quality. Includes moisturizing osmolyte GENENCARE® OSMS BA for moisturization and sensory benefits.
#IAmDeluxe Sleeping Mask
A luxurious sleeping mask to treat yourself and your skin while you sleep. Its honey-like texture allows you to use it either as a facial mask or as a night cream. Wake-up with a plumped and fully moisturized skin in the morning, ready for a new day. Contains our GENENCARE® moisturizing and energizing osmolytes for moisturization and skin elasticity improvement.
#IAmUpLate Multifunctional Primer
An all-in-one moisturizing make-up base to erase the signs of a short night’s sleep. This skin perfector can be used daily to blur pores and imperfections. The texture is a bouncy gel-mousse, and gives a powdery-yet-fresh feeling upon application. Contains GENENCARE® OSMS BA for moisturization, protection, and sensory benefits.
Receive #IAmMillennial formulation sheets in a PDF file by clicking on the Download button.
Receive #IAmMillennial formulation sheets in a PDF file by clicking on the Download button.
Quartz Formulation Collection
Discover our haircare formulation collection focused on clear and natural formulations featuring AURIST™ AGC , a new-to-the-world, readily biodegradable, cationic hair conditioning polymer.
Up! Formulation Collection
Discover our formulation collection featuring GENENCARE® moisturizing actives that are upcycled certified™.
