IFF Introduces Xelestia: Fantasy-Inspired Formulations Brought to Life Through Gaming
IFF uses digital gaming to showcase its collection at stand 12H60, during In-Cosmetics Global, in Amsterdam on April 8-10.
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Beauty & Personal Care is fiercely competitive. And consumer preferences are constantly evolving. To stay ahead, successful brands need to innovate with the latest ingredients and cutting-edge technologies. That means not just following trends but anticipating them.
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