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Coping with Evolving Regulatory Pressures and Growing Consumer Expectations
A strong regulatory focus and understanding of consumer trends is the key to establishing a competitive advantage in the commercialization of new products, says Beth Concoby, IFF Health & Biosciences' Director of Product Stewardship and Sustainability.
The Art of the Front Runner
IFF is being challenged to accelerate the development of new, sustainable enzymes that meet global challenges in the laundry industry and regulatory requirements.
Regulations should support and enable sustainable innovation.
“It’s our job to stay on top of regulations and shifting market expectations,” says Concoby. “We need to bring compliant products to market that are safe for the intended use and meet customer requirements.
“To achieve this goal, we integrate product stewardship and regulatory concerns into our process of commercialization, starting with early engagement during the R&D phase.”
The Power of Collaboration
Positive relationships help to give IFF powerful insights by “gaining a better understanding of the regulators’ view,” Concoby says. It’s information that can be used to develop new products that are tailored to the market and regulation-ready.
The Road to Sustainability
Regulatory pressures and an increasing stakeholder focus on sustainability have helped to drive the demand for environmentally sustainable products.
“Regulations should support and enable sustainable innovation,” Concoby believes.
Benefits for All
IFF’s values are reflected in the products that it brings to the market.
“We want to bring what’s best for the consumer, the workers and the planet,” Concoby says.